Try this to convert some recruits

How many prospects do you have in your database who have expressed some interest but you just haven’t signed them into your business yet? A ton, I bet.

Recruiting is not a one-time event… it’s a conversation. You pique their interest, get them to be willing to review some info, follow up to answer questions, attempt to close, and if not ready you try to figure out what other info they need to help make the decision.

People join this business model in order to make more income, but they can also get excited about how much they can SAVE by starting the business as well.

People who have JOBS do not get to enjoy the benefits of tax deductions like writing off mileage in their car, a portion of their utility bill at their home, phone and internet bills, and even airfare or meals. So when you can SHOW (not tell) them in real numbers on a screen how much starting a side business can save them, you’ll often see them pull the trigger to get started.

How can you SHOW people this? Use your EmpireBuildersPro app to show them the Tax Savings Estimator. Let them plug numbers into the calculator and hit the button. When the typical savings is between $2000 – $5000 a year, that usually gives you enough ammo to seal the deal on the spot.


You can use this on your device at a sit down (in person) meeting… OR you can send a link to their phone and let them do the calculation themselves remotely!

So give yourself a goal. If you have 100 prospects on your followup list, get five of them a day to do this calculation. Over the next 20 days, I bet you’ll end up recruiting five of them. But heck, if it helps you convert just one of them, that’s a win!

Anyone who still doesn’t join you, take a second and load them into the one-year email drip campaign so we can keep information in front of them that might eventually cause them to take action. They will get 14 emails containing books, videos, and persuasive content that will help them see the light.

If you don’t have the EBPro app yet, I highly recommend you get it. In addition to using this super calculator tool, you can send prospects my digital books, videos on why start a business, use the 100’s of sample social media posts, and access to tons of audio/video training content I have loaded into the app for you. Get the app at

About the Author Brian Carruthers

Brian Carruthers has helped thousands of business associates to become successful business owners and get out of the corporate world rat-race, and begin to spend real time with their families and doing the things that are really important to them. Brian is one of the top trainers in the network marketing industry and actually does what he teaches.

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